For three generations Gerritsen rents to the worlds of theatre, television and film. The late Joop Gerritsen opened his studio doors in 1878 – address Weteringschans 116 in Amsterdam. From there he offered his make-up artist- and hairdresser-services. “Jo Gerritsen,” as his company was named served great theatre companies and the then famous historical parades. The second generation Joop Gerritsen joined in , and since then, added costumes to the services offered. Soon others, besides theatre companies and parades, found their way to Gerritsen for rental costumes; among those : private individuals as well as the entertainment industry.